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Gadgeteer, smart use of bloggers

in Campanii, 24 Iun 2009 20:28,

Colaborarea Prodigy si Vodafone se contureaza din ce in ce mai clar, de data aceasta cu o idee foarte smart pentru promovarea operatorului in cauza.

Gadgeteer este un concept nou lansat, care combina ideea unui blog de tehnologie/ gadget-uri (adica pe romaneste telefoanele din oferta VF) cu cea de utilizare a unor bloggeri pentru teste de produs. Teste a caror concluzii bineinteles ca vor fi publicate pe blogurile baietilor si preluate de Gadgeteer cu abstract.

Win-win situation:
- Gadgeteer castiga trafic si e endorsat deja de niste nume, plus banii de la Vodafone :D, plus o oportunitate de alti bani de la producatori....
- bloggarii castiga mai mult PR, awareness, credibilitate si prestanta in domeniu, iar cu timpul se poate si trafic relevant
- Vodafone castiga "evanghelisti" de produs, acces la early adopters, facing bunicel si targetat pentru oferta lor techy, added value in campaniile coop (adica alea in colaborare producator telefon - operator) si un plus mare fata de Orange ~~asa de orgoliu~~

Campanie/ concept: Gadgeteer
Client: Vodafone
Brand: multi-brand/ oferta techy VF
Agentie: Prodigy PR

Nice one. Acum sa vedem si strategia de produs pe urmatoarea perioada si daca e gandit cap coada sau e o idee care va suferi la implementare. Ar fi pacat, pentru ca poate fi un case-study bunicel pentru blogosfera romaneasca.

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Gadgeteer, smart use of bloggers

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