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Internetics Facelift si mai multe detalii

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Aflat deja la a noua editie si cu un buget de 120.000 EUR pentru acest an, Internetics isi schimba "fata" si structura, pentru a reveni teoretic in timpurile noastre.

Conform declaratiilor din presa, daca Internetics 2008 s-a desfasurat in jurul eficientei campaniilor online, festivalul de anul acesta promite sa premieze “inteligenta online”, promisiune declinata si in slogan.
Repozitionare ilustrata printr-o noua identitate vizuala, creata de Rusu+Bortun Brand Growers.

Festivalul se adreseaza agentiilor full service, de branding si interactive, diviziilor de online si shop-urilor de design online, va pune accentul pe solutiile de comunicare oferite clientilor in actualul context al pietei si aparent va permite oricarei agentii cu idei inteligente si bine implementate sa castige titlul de Agentia Anului.

Structura detaliata a competitiei o gasiti mai jos:

A. Site-uri, microsite-uri si bloguri de promovare -
top trei cele mai bune executii premiate cu Gold 40 puncte, Silver 30 puncte si Bronze 20 puncte.
  • 1. Automobile produse & servicii
  • 2. Mancare & bautura
  • 3. Cosmetice, produse de infrumusetare, intretinerea sanatatii si medicamente
  • 4. Bunuri durabile 
  • 5. Servicii financiare
  • 6. Calatorii, divertisment, timp liber
  • 7. Retail si comert electronic
  • 8. Publicatii & media
  • 9. Actiuni de caritate, siguranta si sanatate publica, politica
  • 10. Informatii corporate
B. Best Use of - fiecare Best of va primi 10 puncte.
  • 1. Best Use of Viral
  • 2. Best use of Advertising Games
  • 3. Best use of Banners
  • 4. Best use of E-mail marketing
  • 5. Best use of Social Media
C. Campanii interactive - Gold 50 puncte, Silver 40 puncte si Bronze 30 puncte
  • 1. Automobile produse & servicii
  • 2. Mancare & bautura
  • 3. Cosmetice, produse de infrumusetare, intretinerea sanatatii si medicamente
  • 4. Bunuri durabile 
  • 5. Servicii financiare
  • 6. Calatorii, divertisment, timp liber
  • 7. Retail si comert electronic
  • 8. Publicatii & media
  • 9. Actiuni de caritate, siguranta si sanatate publica, politica
  • 10. Informatii corporate
Agentia cu cele mai multe puncte, castiga titlul de Agentia Anului.

Componenta prestigiosului juriu este in curs de definitivare iar criteriile de jurizare fie nu sunt publice, fie nu sunt inca stabilite, dar sunt foarte curioasa sa vad pe ce criterii se masoara inteligenta si creativitatea online :).

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