<?xml version="1.0" encoding="utf-8"?><rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:media="http://search.yahoo.com/mrss/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:ev="http://purl.org/rss/1.0/modules/event/" xmlns="http://purl.org/rss/1.0/"><channel rdf:about="http://brief.ro"><title>Brief - Comentarii</title><ttl>60</ttl><link>http://brief.ro</link><description>DOT RO TRACKING</description><dc:identifier>http://brief.ro</dc:identifier><dc:date>2011-07-13T13:12:01+00:00</dc:date><dc:subject>Brief, Comentarii</dc:subject><dc:language>ro</dc:language><dc:publisher></dc:publisher><dc:rights></dc:rights><dc:creator>FourHooks</dc:creator><items><rdf:Seq><rdf:li resource="http://brief.ro/Comunicare/2009/07/art0717304617-Perioada-de-criza-cu-promotii-se-tine-inorout2/#com8334625333"/><rdf:li resource="http://brief.ro/Comunicare/2009/07/art3140666481-Top-5-ce-ne-fura-ochii-saptamana-aceasta/#com1204787171"/><rdf:li resource="http://brief.ro/Diverse/2009/11/art9789402522-Consumer-is-no-longer-a-moron/#com8195352535"/><rdf:li resource="http://brief.ro/Comunicare/2009/07/art2924488898-Sandero-Stepway-Augmented-Reality/#com3203545358"/><rdf:li resource="http://brief.ro/Comunicare/2009/07/art3140666481-Top-5-ce-ne-fura-ochii-saptamana-aceasta/#com5518973824"/><rdf:li resource="http://brief.ro/Diverse/2009/11/art9789402522-Consumer-is-no-longer-a-moron/#com8044137381"/><rdf:li resource="http://brief.ro/Comunicare/2009/07/art1270539666-Dorna-puritate-inocenta-natura-energie-frumusete/#com5597148604"/><rdf:li resource="http://brief.ro/Comunicare/2009/07/art1270539666-Dorna-puritate-inocenta-natura-energie-frumusete/#com3020883720"/><rdf:li resource="http://brief.ro/Comunicare/2009/07/art9744804441-Utv-challenge-pentru-tineri-si-rating/#com9966763811"/><rdf:li resource="http://brief.ro/Comunicare/2009/07/art1270539666-Dorna-puritate-inocenta-natura-energie-frumusete/#com1526262460"/></rdf:Seq></items></channel><item rdf:about="http://brief.ro/Comunicare/2009/07/art0717304617-Perioada-de-criza-cu-promotii-se-tine-inorout2/#com8334625333"><title>New comment</title><link>http://brief.ro/Comunicare/2009/07/art0717304617-Perioada-de-criza-cu-promotii-se-tine-inorout2/#com8334625333</link><description><![CDATA[his support for <a href="http://www.nikeairmaxbwfr.com/">air max bw</a> Nashville's nothing <a href="http://www.nikeairmaxbwfr.com/">nike air max bw</a> homogeneous about <a href="http://www.nikeairmaxbwfr.com/">air max bw pas cher</a> this, but I think <a href="http://www.nikeairmaxbwfr.com/">air max bw 2010</a> there'sa lot <a href="http://www.nikeairmaxbwfr.com/">air max bw noir</a> that's homophobic
about <a href="http://www.nikeairmaxbwfr.com/">acheter air max bw</a> this bill."]]></description><dc:date>2011-07-13T08:42:17+00:00</dc:date><dc:subject>Perioada de criza cu promotii se tine: inorout2</dc:subject><dc:creator>king</dc:creator></item><item rdf:about="http://brief.ro/Comunicare/2009/07/art3140666481-Top-5-ce-ne-fura-ochii-saptamana-aceasta/#com1204787171"><title>ugg schuhe </title><link>http://brief.ro/Comunicare/2009/07/art3140666481-Top-5-ce-ne-fura-ochii-saptamana-aceasta/#com1204787171</link><description><![CDATA[Rack place Shoes, is the real truth is a shoe retailer with locations in twenty four says and company offices situated in Charlotte, North Carolina. The retailer specializes in building a loved ones pleasant ambiance and provides boots or shoes in the comprehensive assortment of model from gown to athletic and casual. Applying for just about any position at Rack place boots or shoes on-line is the real truth is a really simple process.]]></description><dc:date>2011-02-15T05:04:41+00:00</dc:date><dc:subject>Top 5: ce ne &quot;fura&quot; ochii saptamana aceasta</dc:subject><dc:creator>ugg </dc:creator></item><item rdf:about="http://brief.ro/Diverse/2009/11/art9789402522-Consumer-is-no-longer-a-moron/#com8195352535"><title>One of the best</title><link>http://brief.ro/Diverse/2009/11/art9789402522-Consumer-is-no-longer-a-moron/#com8195352535</link><description><![CDATA[You have one of the best sites i ever seen congrats on making it look so good!]]></description><dc:date>2011-02-10T05:57:03+00:00</dc:date><dc:subject>Consumer is no longer a moron</dc:subject><dc:creator>Peter</dc:creator></item><item rdf:about="http://brief.ro/Comunicare/2009/07/art2924488898-Sandero-Stepway-Augmented-Reality/#com3203545358"><title>nu numai ei</title><link>http://brief.ro/Comunicare/2009/07/art2924488898-Sandero-Stepway-Augmented-Reality/#com3203545358</link><description><![CDATA[Cei de la Top Gear au facut si ei ceva legat de AR si din cate stiu sunt primii care au facut asa ceva ca si revista auto. www.topgear.ro/ar]]></description><dc:date>2010-03-15T12:42:42+00:00</dc:date><dc:subject>Sandero Stepway Augmented Reality</dc:subject><dc:creator>Sebastian</dc:creator></item><item rdf:about="http://brief.ro/Comunicare/2009/07/art3140666481-Top-5-ce-ne-fura-ochii-saptamana-aceasta/#com5518973824"><title>New comment</title><link>http://brief.ro/Comunicare/2009/07/art3140666481-Top-5-ce-ne-fura-ochii-saptamana-aceasta/#com5518973824</link><description><![CDATA[traiasca IAB Romania:))]]></description><dc:date>2009-12-12T13:30:07+00:00</dc:date><dc:subject>Top 5: ce ne &quot;fura&quot; ochii saptamana aceasta</dc:subject><dc:creator>Dexter</dc:creator></item><item rdf:about="http://brief.ro/Diverse/2009/11/art9789402522-Consumer-is-no-longer-a-moron/#com8044137381"><title>Ignorati</title><link>http://brief.ro/Diverse/2009/11/art9789402522-Consumer-is-no-longer-a-moron/#com8044137381</link><description><![CDATA[Lumea e foarte ignoranta azi si de asta mai e nevoie sa fie poked in the eye cu niste cifre si statistici. E clar ca nu sunt greu de obtinut dar faza e ca lumea nu vrea sa le caute singura. Stiu ca e simplu sa dai search pe google dar daca cei care ar trebui sa dea nu fac asta atunci tre sa fie cineva care o face pentru ei. Poate in felul asta hotshotii aia din agentii o sa ia in calcul twitter-ul, fb-ul etc etc si poate si clientii de agentii o sa fie un pic mai deschisi. ]]></description><dc:date>2009-11-04T11:29:40+00:00</dc:date><dc:subject>Consumer is no longer a moron</dc:subject><dc:creator>Monoranu</dc:creator></item><item rdf:about="http://brief.ro/Comunicare/2009/07/art1270539666-Dorna-puritate-inocenta-natura-energie-frumusete/#com5597148604"><title>btw</title><link>http://brief.ro/Comunicare/2009/07/art1270539666-Dorna-puritate-inocenta-natura-energie-frumusete/#com5597148604</link><description><![CDATA[Reparati php-ul de redirectare din campul "website" al formularului de comentare. It's just wrong: "(start with http://)"...]]></description><dc:date>2009-09-15T00:14:44+00:00</dc:date><dc:subject>Dorna: puritate, inocenta, natura, energie, frumusete</dc:subject><dc:creator>Tudor</dc:creator></item><item rdf:about="http://brief.ro/Comunicare/2009/07/art1270539666-Dorna-puritate-inocenta-natura-energie-frumusete/#com3020883720"><title>bottom line</title><link>http://brief.ro/Comunicare/2009/07/art1270539666-Dorna-puritate-inocenta-natura-energie-frumusete/#com3020883720</link><description><![CDATA[Acest website facut de Dorna e mult sub adurile facute de acelasi brand de apa cu gaze.

Daca clipurile de la televizor ne sugereaza puritate, simplitate, bun gust, toate acestea revin sub forma de regurgitare in site-ul de fata. Cam ca atunci cand sari pe trambulina dupa ce ai baut apa lor.

Si iti spun si de ce, ca o sa-mi sariti in cap:

1. Nici un site pro nu are in titlu scris "home"
2. Banner - se puteau folosi 2-3 variatiuni pentru acea floricica. Prea arata a brush. + ca daca tot e plin de flash, de ce nu exista nici un fel de interactiune pe sticla, sau oriunde altundeva, for that matter? Cum se spunea mai sus, se putea face cu html + css ordinar (= simplu; nu vreau sa sune urat).
3. Footer flash - animatie raindrop cam ieftina (mergeau niste 3d-uri classy, daca tot... ma intelegi?)
4. Footer html - de ce sa folosesti imagini la butoane? Niscaiva css rezolva acest omor vizual, mai ales daca echipa deosebit de creativa nu stie decat 2-3 fonturi (comic sans included).

Overall, @katie are dreptate in legatura cu criteriile doar. Dorna este un brand cu care as iubi sa lucrez, initiativa este mai mult decat laudabila - aplaudabila, obiective - personal, cred ca apa minerala iti face pietre la rinichi, dar e mai buna decat sucurile - pardon, dejectiile alea colorate. Conceptul campaniilor lor, again, superb, echipa de creatie din spatele lor are respectele mele. Content - cum zicea @Bogdan - lorem ipsum - ca orice alt website ce se vrea "de brand", cum zicea @Katie. Usability (uzabilitate suna ca un criteriu de alegere a prostituatelor) - as fi preferat un site video corporate cum e cel McDonalds (http://www.aboutmcdonalds.com/mcd).

And another thing, @katie - sa critic site-ul prin imaginea ta de ansamblu:
1. Daca brandul e frumos si inchegat, de ce sa-l patezi cu o greseala de asta? Inteleg probabil ca echipa de creatie a avut un URGENT bagat in cur, dar totusi. Graba face treaba mare.
2. Bevoile brandului - a raw, eyesoreing hurtful piece of crap made by one of the best seen creative agencies in Romania? Don't think so. Aveau nevoie de asta cum au nevoie oamenii de gripa.
3. Obiective - gogosi.
4. Exprienta consumatorului - vezi 2.

"Daca experienta consumatorului este cea pe care brandul miza, obiectiv atins." Corect. Vezi punctul 2 din nou.]]></description><dc:date>2009-09-15T00:10:49+00:00</dc:date><dc:subject>Dorna: puritate, inocenta, natura, energie, frumusete</dc:subject><dc:creator>Tudor</dc:creator></item><item rdf:about="http://brief.ro/Comunicare/2009/07/art9744804441-Utv-challenge-pentru-tineri-si-rating/#com9966763811"><title>erori sau tepe</title><link>http://brief.ro/Comunicare/2009/07/art9744804441-Utv-challenge-pentru-tineri-si-rating/#com9966763811</link><description><![CDATA[ori are erori foarte mari, ori este teapa: eu am aceeasi problema ca si la DeEa: a mers bine pana cand am acumulat 9 pcte si in momentul in care am scris la fel o melodie care s-a tot repetat ca fiind castigatoare pentru care am fst punctata imi zice ca raspunsul nu este corect.]]></description><dc:date>2009-07-30T09:39:43+00:00</dc:date><dc:subject>Utv challenge pentru tineri si rating</dc:subject><dc:creator>ana</dc:creator></item><item rdf:about="http://brief.ro/Comunicare/2009/07/art1270539666-Dorna-puritate-inocenta-natura-energie-frumusete/#com1526262460"><title>wtf?</title><link>http://brief.ro/Comunicare/2009/07/art1270539666-Dorna-puritate-inocenta-natura-energie-frumusete/#com1526262460</link><description><![CDATA[siteul e cam praf; n am timp sa justific au zis mai sus]]></description><dc:date>2009-07-29T09:36:45+00:00</dc:date><dc:subject>Dorna: puritate, inocenta, natura, energie, frumusete</dc:subject><dc:creator>ionut popa</dc:creator></item></rdf:RDF>
